In marketing school you learn that the fundamentals of any marketing plan are the 4Ps – Product, Price, Place and Promotion. And yes that is true, but to me its simpler than that. When business think about marketing plans generally they start with thinking about the ‘fun’stuff, and that start with the promotion plan– where am I going to advertise, what events am I going to attend, what social media campaigns am I going to run, what fabulous tools can I use in my business – the latest webinar or the app would be great for because of XYC.
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