Why you need to know your customer

The end goal of every business is to generate sales so you can keep doing what you love. One of the key things to understand is who your customers are and the most important part of achieving this goal is knowing exactly who you’re selling to and why. If you’re just starting out, this might seem like a daunting task, but it’s essential to help you grow. Here’s why you need to know your customer and our top tips on how you can do just that!

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What the hell is a sales funnel anyway?

What is a sales funnel I hear you cry? There’s no getting around it, the world of business and marketing is full of buzzwords. New terms seem to pop up left, right, and centre, and sometimes it can be difficult to keep up. One term you might have heard of is the ‘sales funnel’ – but what exactly is a sales funnel and why should you care?

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10 simple tips to improve your SEO (even if you have no idea what you’re doing!)

If SEO has you in a panic, take a few deep breaths and read on! Here’s our beginners guide and 10 simple tips to improve your SEO. You know SEO is important, but SEO can often become complicated and confusing, particularly if you’re a complete beginner.

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