7 marketing mistakes small businesses make and how to avoid them

Do you find yourself wondering why your marketing is not working – that people are not visiting your website, not clicking and not buying? Yes?  Then I can almost guarantee you might be making one (or all) of these 7 mistakes .. but the good news is, with a bit of planning it is easy to get your ducks in a row and correct them.

Mistake #1:  Not knowing your why.

This might seem strange but many people go into business and don’t really understand why – what their motivation is, what gets them up in the morning, and more importantly that this underpins you and your business.  Believe me this, is really really important, because if you don’t know your why and what makes you tick, no one else will. When you know your values and your why your authenticity will come shining through. Customers will understand you and your business and will want to buy from you!  You can check out our blog on our values here.

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