It is an age-old battle. Sales v marketing. Who benefits the business the most? Who is really responsible for the businesses income? Who has the best moves at the staff party? With the subtraction of the last question (obviously marketing
wins this 😀), these questions are actually ridiculous. Not only are they ridiculous, but asking them is potentially massively detrimental to the wellbeing of the health of the business. It is like asking which of the tyres on your car had the biggest impact on your drive to work this morning. These questions are boring, pointless and fundamental flawed. In this article, we aim to prove why these questions suck and why sales and marketing should be working in collaboration.