How to network in the digital age

How many followers or friends do you have on social networks? It may be hundreds if not thousands. Now answer me this, how many of those people would you feel comfortable with asking for a real favour? Not too many I should imagine.   In the digital age, our connections are becoming vaster in number, but increasingly lower in quality. Yet the point of tools like social media and digital communications was supposed to make meaningful connections easier.   Not only is this pretty sad in terms of our personal mental wellbeing, but it also fails us in a business context as well. People do business with people they like and a loose ‘follow’ or ‘like’ is far from somebody truly trusting and liking you.   In this article, we look at a few things you can do to improve your networking in the digital age and get more out of these tools we use every day.

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The importance of knowing your WHY in business

Question – what do you do as a business? Maybe you answered “we do Facebook advertising”, “we make really cool socks” or “we clean people’s ovens for them” (awesome business, nobody likes cleaning their oven). Perhaps you answered “we believe businesses should look the best they can in the digital world”, “we believe men should dress sharp and look cool as an ice cube” or “we believe people should spend more time with their families and less time doing rubbish tasks around the house”. If you answered something like the second lot of answers, you probably have a much better grip of your WHY in business. This is key to growing a long-term profitable and sustainable business. In his industry shaking book Start With Why, Simon Sinek states why businesses that understand their why are the only businesses that will survive in the long term. In this article, we give a few reasons on why it is important to know your why as a business and really knowing your business vision.

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Lead generation and your sales funnel

Without sales, your business would be nothing. No matter how awesome your products or services are, how incredible your customer service is, how clever you are at cutting costs and accounting…if you don’t make sales, you don’t make money and without money, your business will suffocate and die. Sorry to be the bringer of doom or gloom – but it’s true. And I am one of those people that will tell you how much I hate selling. This is exactly why a healthy sales funnel is the key to long-term profitability and sustainability in business.

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