If you think your customers are not on social media, your wrong

Customers and social media

Social media is the largest platform when it comes to influencing nowadays. What was once governed by television and radio has now been replaced by a completely digital information source.  Social media is now the most essential tool available to every business on earth, yet some companies still claim that their customers are not on … Read moreIf you think your customers are not on social media, your wrong

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7 mistakes business make with marketing

mistakes business make with marketing

Never has it been easier to set up your own business and get your voice out there quickly and relatively easily. The number of tools available is astounding and not a week goes by when we don’t see another tool on the market that promises to transform how you do business and how you promote … Read more7 mistakes business make with marketing

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Business is Good – with Paul Hargreaves

Paul Hargreaves is one of the leading voices in the UK encouraging and inspiring businesses to move away from simply being about making money to becoming a force for good. Many businesses are realising that to prosper and survive in the 21st century they need to not just look at the financial bottom line of … Read moreBusiness is Good – with Paul Hargreaves

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What are the best resources to use for marketing

When it comes to running a successful business, there is one thing you have to master; this is obviously your marketing campaign. No matter what medium you use, it is imperative to use it correctly as using it wrong can often spell disaster. When it comes to marketing tools and resources, some are overused, and … Read moreWhat are the best resources to use for marketing

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What to measure to know if your marketing is successful

What makes a good marketing strategy? More to the point, how do you know if your marketing efforts are successful or not? Generally speaking, there are a few KPI’s (key performance indicators) that every business owner should look at. Below, we’ve listed the main ones to measure if you want to see how successful your … Read moreWhat to measure to know if your marketing is successful

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How to create your quarterly marketing plan

How to create a quarterly marketing plan

It’s much easier to put in the day-to-day work of carrying out a marketing plan if you’re not also forced into planning it on your feet. Marketing without any idea of how you’re going to develop your efforts day after day can put you at risk of putting out content that has no purpose and, … Read moreHow to create your quarterly marketing plan

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How and why to systemise your marketing

Marketing is undeniably important. However, it can also be very time consuming and can take up so much of your focus that it’s easy to neglect some other crucial aspects of the business. Here, we’re going to look at how you can systemize your marketing process, to find a pre-made system that makes it much … Read moreHow and why to systemise your marketing

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Business is Good with Heidi Strictland Clark

Heidi Strickland-Clark knows her way around a diet book. After being told at age 10 to move away from Enid Blyton she started reading health, diet and recipe books. Then, years after thankless mornings on the weighing scales, she decided that there was more to life than whether she’d lost a pound or not and … Read moreBusiness is Good with Heidi Strictland Clark

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