So you did what any smart business owner does. You Frankensteined a marketing plan, but conflicting advice and changing trends means you keep chopping and changing it.
You pay an assistant to show up online, but it’s starting to feel as though you’re spending more money on marketing than you make from your marketing efforts.
You know marketing is a core part of your business strategy, but you don’t want to spend your non-existent spare time learning how to become a better marketer. You’re a business owner and CEO, after all.
The reason your marketing feels so useless right now is because it’s not measurable. And that’s the number one rule of marketing.
It’s not enough to show up in the market and take up space. You must show up strategically.
If you can’t tell me the results of your recent marketing campaign then marketing isn’t working for you – it’s working against you and using up your resources.
Marketing is the strategy that drives your entire business forward.
Sure, there’s a lot of theory out there. But don’t you just wish that someone could just tell you what you’re doing wrong, what you should be doing, and how on earth to go about doing it?
Hey, I’m Caroline, Digital Marketer Certified Partner and Freelancer Marketing Director.
And I’m excited to introduce Supercharge Your Marketing!
© 2020 Caroline Sumners.
Phlex Coworking Space, Victory Business Centre, 219 Somers Road North, Portsmouth Hampshire PO1 1PJ UK