When you are running a small business, it’s likely that you will find yourself pushed for time and constantly overstretched when it comes to balancing your workload. Luckily, marketing automation could serve as a solution to some of these problems and will ensure a great experience for your customers every time.
If you aren’t already familiar with the term, it refers to a set of software that is able to automate marketing actions. Repetitive tasks like emails, social media and other website functions are able to be automated, making such things easier to achieve while simultaneously saving your company valuable time.
Read on to find out 5 of the main ways that your small business could benefit from marketing automation.
- Improves the customer experience
When you have automation fully implemented in your business the customer experience will be better – guaranteed – because you are not relying on yourself (or someone else) to remember absolutely everything. You have thought through all the touchpoints in advance and it means that your customer experience will be just ACE!
- It helps you to understand your customers better.
One of the most important elements of working in marketing is knowing how you can build lasting relationships with clients. A welcome programme is a really easy way to do this. When a customer signs up to a monthly newsletter or creates an account, a generic email will be sent to them and it also gives you an opportunity to tell them more about the products and services that you can offer. Think about the best tools for this. We love CoSchedule for social media planning and automation and Convert Kit for email automation. Be sure to follow these simple rules to stop your email landing in the junk folder.
- To create multi-channel campaigns
In a world where consumers flit from different social channels to gain understanding about products and services, it’s important that your marketing doesn’t limit itself by only engaging too few of these. Automation can help by generating SMS messages, push notification, targeted ads and many more. All of these work together to give your customer a more thorough and worthwhile experience.
- Improved personalisation for customers
It’s important that the consumers that you’re targeting don’t just feel like a number or another box that needs to be ticked, and marketing automation can help ensure this doesn’t happen. Use it effectively and you will be able to create customer profiles that you can then analyse in order to categorise your customers. This way, you will be able to target your audiences and ensure the right message gets to the right person at the optimal time.
- It gives you the ability to test things out
When money is tight and you don’t want anything going to waste, marketing automation gives you the ability to test and re-test different messages put forward in different ways. This is by far the most valuable way that it can assist small businesses as it allows them to see where they could improve in order to move forward without being wasteful.