Caroline Sumners
Businesses large and small plough a great deal of time, effort and capital into driving traffic towards their websites. It’s a shame then, that comparatively few know how to engage users once they have landed on their homepage. Moreover, even when brands employ lead capture devices to ensure that users leave their email address before … Read moreWhy You Need a Welcome Series for Website Subscribers
As a business owner, you know the importance of identifying your target market and engaging them on their own terms. In the smartphone era, this means identifying which social platforms your target audience uses and creating engaging marketing copy that will encourage them to navigate away from their feeds and towards your products. But in … Read more5 Reasons You Should Use Pinterest to Market Your Business
While historically speaking, marketing has always been centred around the needs of the company, like increasing sales figures. This is an ideology that should no longer be a part of your business. Of course, sales are essential to the survival of the business; your customers care not for this drive. Your customers are driven nowadays … Read moreWhy modern marketing is all about conversations
Growing a blog today is a serious business issue. If you want to gain genuine traction online, it’s vital to provide your audience with engaging material that communicates with them on a deep level. If you can pull it off, you can get mountains of traffic to your site (along with plenty of selling opportunities). … Read moreHow to choose blog topics that attract your ideal clients
When it comes to modern business, it can sometimes seem there is a lot similarity when it comes to growth tactics. So how as a business do you stand out? Story telling is the answer my friends! If you want to succeed in the modern business world, it is now imperative to add authenticity and … Read moreWhy story telling is key to growing your brand
Social media is the largest platform when it comes to influencing nowadays. What was once governed by television and radio has now been replaced by a completely digital information source. Social media is now the most essential tool available to every business on earth, yet some companies still claim that their customers are not on … Read moreIf you think your customers are not on social media, your wrong
Never has it been easier to set up your own business and get your voice out there quickly and relatively easily. The number of tools available is astounding and not a week goes by when we don’t see another tool on the market that promises to transform how you do business and how you promote … Read more7 mistakes business make with marketing
When it comes to running a successful business, there is one thing you have to master; this is obviously your marketing campaign. No matter what medium you use, it is imperative to use it correctly as using it wrong can often spell disaster. When it comes to marketing tools and resources, some are overused, and … Read moreWhat are the best resources to use for marketing
What is a high converting web page? Effectively, it’s a web page that helps you get the most out of everyone that visits it. You encourage your web traffic to do something that helps you reach a specific goal. This could be buying a product from the page, joining a mailing list, filling in contact … Read moreHow to create a high converting home page
What makes a good marketing strategy? More to the point, how do you know if your marketing efforts are successful or not? Generally speaking, there are a few KPI’s (key performance indicators) that every business owner should look at. Below, we’ve listed the main ones to measure if you want to see how successful your … Read moreWhat to measure to know if your marketing is successful