Caroline Sumners, Author at Caroline Sumners

What is a chatbot and why does your business need one?

01/07/201917/06/2019 by Caroline Sumners

You have probably heard chatbots mentioned quite a lot lately. After all, at Facebook’s recent Developers conference the statistics around the usage of messaging apps (or chatbots) were mindblowing. For instance, it was revealed that 20 billion messages are sent each month between businesses and users, 40 billion businesses use messenger each month, and 100 … Read moreWhat is a chatbot and why does your business need one?

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How to build customer loyalty and generate leads and sales.

18/06/201904/03/2019 by Caroline Sumners

Ever feel like you are working your ass off, and you don’t seem to be getting anywhere with growing your business? Want to know the secret of how to build customer loyalty and generate leads and sales. There is change afoot in the business and marketing world, and it would very well be that although … Read moreHow to build customer loyalty and generate leads and sales.

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The Brand Manifesto

28/01/2019 by Caroline Sumners

I believe that marketing is a conversation. It’s an experience and not a transaction. that the businesses that rise to the top and win are the ones who connect with their audience, because people buy when they feel connected. I also believe that a walk on the beach once a day is essential. I’m not one … Read moreThe Brand Manifesto

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Why I rebranded my business

02/02/201908/01/2019 by Caroline Sumners

I have been resisting this for so long. My own personal website in my name. I mean who wants to see my face everywhere. Not me! But here is why it is so important and why I couldn’t put it off any longer. As I’ve worked on developing by marketing agency Fifty One Degrees it became more … Read moreWhy I rebranded my business

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Why trust might be the key to your success

30/07/201923/11/2018 by Caroline Sumners

Lets talk about the Trust Equation….and why it is so important to your success, because as a small business it represents a great opportunity to set yourself apart.

How to build a successful marketing plan

02/02/201907/11/2018 by Caroline Sumners

So, you’ve developed a product or service that you know people will love and now it’s time to present it to the masses. Sounds like you now need to develop and implement a successful marketing plan, but what exactly do you need to include in it?

A guide to effective goal setting for your business

02/02/201902/11/2018 by Caroline Sumners

Setting any type of goal is a great way to measure success and ensure that your business is operating in the way that you want it to be. Without goals, you will fail to see what you are achieving and will also be left with little insight into how you can improve in order to achieve long-term success. While many businesses do set goals, often they are unrealistic and fail to address key things, such as the market that the organisation operates in.