Building a personal brand can genuinely help you reach your goals. As a business owner or entrepreneur, you must stand out from competitors that offer the same products and services that you do. This is the only way to generate substantial leads, which convert into sales and recurring business from loyal customers. Most business owners … Read more How to Build a Personal Brand (and Why You Should Do It Now!)
I believe that marketing is a conversation. It’s an experience and not a transaction. that the businesses that rise to the top and win are the ones who connect with their audience, because people buy when they feel connected. I also believe that a walk on the beach once a day is essential. I’m not one … Read more The Brand Manifesto
I have been resisting this for so long. My own personal website in my name. I mean who wants to see my face everywhere. Not me! But here is why it is so important and why I couldn’t put it off any longer. As I’ve worked on developing by marketing agency Fifty One Degrees it became more … Read more Why I rebranded my business
In days gone by it used to be that brands just needed a line or two to accompany their current campaign. These days, businesses are developing ‘brand stories’ to tell the world what they do and why they do it. But what exactly is a brand story? And why is it so important to your marketing strategy?
In this online world its easy to forget that businesses is still very much about what you stand for and what are your ethics. It seems its never been easier to start a business and you could potentially hide in behind the online world, but still I believe people by people and for me it seems more important that you make an informed choice about who you do business with. Think about your company values for a bit. Who do you know, Like and Trust?