Facebook is one of the biggest advertising platforms in the world – second only to Google – but it can get a bit of a bad rap. Many see Facebook ads on the site as nothing more than an awareness tool. And that muddies the water between ad spend and return on investment. Despite the … Read more How to Plan Your Facebook Advertising This Holiday Season: The Complete Guide
I believe that marketing is a conversation. It’s an experience and not a transaction. that the businesses that rise to the top and win are the ones who connect with their audience, because people buy when they feel connected. I also believe that a walk on the beach once a day is essential. I’m not one … Read more The Brand Manifesto
I have been resisting this for so long. My own personal website in my name. I mean who wants to see my face everywhere. Not me! But here is why it is so important and why I couldn’t put it off any longer. As I’ve worked on developing by marketing agency Fifty One Degrees it became more … Read more Why I rebranded my business
In days gone by it used to be that brands just needed a line or two to accompany their current campaign. These days, businesses are developing ‘brand stories’ to tell the world what they do and why they do it. But what exactly is a brand story? And why is it so important to your marketing strategy?
Sorry I’ve been a bit quiet recently, life, Biz and a small vacation caught up with me, but last week LinkedIn kindly reminded me that I had been self employed for 3 years (and I have learnt a lot of business lessons along the way).
In this online world its easy to forget that businesses is still very much about what you stand for and what are your ethics. It seems its never been easier to start a business and you could potentially hide in behind the online world, but still I believe people by people and for me it seems more important that you make an informed choice about who you do business with. Think about your company values for a bit. Who do you know, Like and Trust?