I believe that marketing is a conversation. It’s an experience and not a transaction. that the businesses that rise to the top and win are the ones who connect with their audience, because people buy when they feel connected. I also believe that a walk on the beach once a day is essential. I’m not one … Read moreThe Brand Manifesto
I have been resisting this for so long. My own personal website in my name. I mean who wants to see my face everywhere. Not me! But here is why it is so important and why I couldn’t put it off any longer. As I’ve worked on developing by marketing agency Fifty One Degrees it became more … Read moreWhy I rebranded my business
Question – what do you do as a business?
Maybe you answered “we do Facebook advertising”, “we make really cool socks” or “we clean people’s ovens for them” (awesome business, nobody likes cleaning their oven).
Perhaps you answered “we believe businesses should look the best they can in the digital world”, “we believe men should dress sharp and look cool as an ice cube” or “we believe people should spend more time with their families and less time doing rubbish tasks around the house”.
If you answered something like the second lot of answers, you probably have a much better grip of your WHY in business. This is key to growing a long-term profitable and sustainable business. In his industry shaking book Start With Why, Simon Sinek states why businesses that understand their why are the only businesses that will survive in the long term.
In this article, we give a few reasons on why it is important to know your why as a business and really knowing your business vision.
Sorry I’ve been a bit quiet recently, life, Biz and a small vacation caught up with me, but last week LinkedIn kindly reminded me that I had been self employed for 3 years (and I have learnt a lot of business lessons along the way).
Ok its fair to say that the last week here in UK has been someone chaotic, confusing and in places down right depressing. The question being asked a lot of times is now what?
Read moreWhat now? (or how to get motivated when your mojo is gone!)
In this online world its easy to forget that businesses is still very much about what you stand for and what are your ethics. It seems its never been easier to start a business and you could potentially hide in behind the online world, but still I believe people by people and for me it seems more important that you make an informed choice about who you do business with. Think about your company values for a bit. Who do you know, Like and Trust?
