How to Plan Your Facebook Advertising This Holiday Season: The Complete Guide

How to Plan Your Facebook Advertising This Holiday Season: The Complete Guide

Facebook is one of the biggest advertising platforms in the world – second only to Google – but it can get a bit of a bad rap. Many see Facebook ads on the site as nothing more than an awareness tool. And that muddies the water between ad spend and return on investment. Despite the … Read more How to Plan Your Facebook Advertising This Holiday Season: The Complete Guide

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The importance of knowing your WHY in business

Question – what do you do as a business? Maybe you answered “we do Facebook advertising”, “we make really cool socks” or “we clean people’s ovens for them” (awesome business, nobody likes cleaning their oven). Perhaps you answered “we believe businesses should look the best they can in the digital world”, “we believe men should dress sharp and look cool as an ice cube” or “we believe people should spend more time with their families and less time doing rubbish tasks around the house”. If you answered something like the second lot of answers, you probably have a much better grip of your WHY in business. This is key to growing a long-term profitable and sustainable business. In his industry shaking book Start With Why, Simon Sinek states why businesses that understand their why are the only businesses that will survive in the long term. In this article, we give a few reasons on why it is important to know your why as a business and really knowing your business vision.

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Why a brand story is essential to marketing

In days gone by it used to be that brands just needed a line or two to accompany their current campaign. These days, businesses are developing ‘brand stories’ to tell the world what they do and why they do it. But what exactly is a brand story? And why is it so important to your marketing strategy?

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Company Values: what do you stand for?

In this online world its easy to forget that businesses is still very much about what you stand for and what are your ethics. It seems its never been easier to start a business and you could potentially hide in behind the online world, but still I believe people by people and for me it seems more important that you make an informed choice about who you do business with. Think about your company values for a bit. Who do you know, Like and Trust?

Read moreCompany Values: what do you stand for?

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