Business Inspiration Archives

The Brand Manifesto

17/06/202028/01/2019 by Caroline Sumners

I believe that marketing is a conversation. It’s an experience and not a transaction. that the businesses that rise to the top and win are the ones who connect with their audience, because people buy when they feel connected. I also believe that a walk on the beach once a day is essential. I’m not one … Read more The Brand Manifesto

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Why I rebranded my business

17/06/202008/01/2019 by Caroline Sumners

I have been resisting this for so long. My own personal website in my name. I mean who wants to see my face everywhere. Not me! But here is why it is so important and why I couldn’t put it off any longer. As I’ve worked on developing by marketing agency Fifty One Degrees it became more … Read more Why I rebranded my business

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On authenticity, likeability ………. and Gary Barlow

16/11/202012/06/2018 by Caroline Sumners

Well Last night I went to see Gary Barlow.

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The importance of knowing your WHY in business

17/06/202010/04/2018 by Caroline Sumners

Question – what do you do as a business? Maybe you answered “we do Facebook advertising”, “we make really cool socks” or “we clean people’s ovens for them” (awesome business, nobody likes cleaning their oven). Perhaps you answered “we believe businesses should look the best they can in the digital world”, “we believe men should dress sharp and look cool as an ice cube” or “we believe people should spend more time with their families and less time doing rubbish tasks around the house”. If you answered something like the second lot of answers, you probably have a much better grip of your WHY in business. This is key to growing a long-term profitable and sustainable business. In his industry shaking book Start With Why, Simon Sinek states why businesses that understand their why are the only businesses that will survive in the long term. In this article, we give a few reasons on why it is important to know your why as a business and really knowing your business vision.

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Ever had an epiphany on the side of a mountain? Or better blog writing 101

12/02/202129/06/2017 by Caroline Sumners

Ok, so I’ve just spent the last few days at a retreat in Cinque Terre, Italy, learning how to write more, write more often – basically how to perfect the art of blog writing. (….is the jury still out!?)

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Why a brand story is essential to marketing

12/02/202101/02/2017 by Caroline Sumners

In days gone by it used to be that brands just needed a line or two to accompany their current campaign. These days, businesses are developing ‘brand stories’ to tell the world what they do and why they do it. But what exactly is a brand story? And why is it so important to your marketing strategy?

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Six Business Lessons from 3 Years in Biz

16/11/202029/11/2016 by Caroline Sumners

Sorry I’ve been a bit quiet recently, life, Biz and a small vacation caught up with me, but last week LinkedIn kindly reminded me that I had been self employed for 3 years (and I have learnt a lot of business lessons along the way).

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What now? (or how to get motivated when your mojo is gone!)

16/11/202003/07/2016 by Caroline Sumners

Ok its fair to say that the last week here in UK has been someone chaotic, confusing and in places down right depressing. The question being asked a lot of times is now what?

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Company Values: what do you stand for?

16/11/202023/06/2016 by Caroline Sumners

In this online world its easy to forget that businesses is still very much about what you stand for and what are your ethics. It seems its never been easier to start a business and you could potentially hide in behind the online world, but still I believe people by people and for me it seems more important that you make an informed choice about who you do business with. Think about your company values for a bit. Who do you know, Like and Trust?

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