How to simplify your content sharing strategy to generate more webtraffic

content sharing strategy

You read blog after blog about how much content you need to create, where you need to share it, and how often and before you know if you have completely lost track of where you have and have not shared said piece of content and how many times you have done so, and you start … Read moreHow to simplify your content sharing strategy to generate more webtraffic

Customer Persona: Just who is Mrs M&S anyway?

Marks and Spencer were heavily criticised last week when they unveiled that as part of their renewed strategy, that for clothing, at least,  they would be focussing on their core customer who they call Mrs M&S.  Described by them as a 50 something who shops with them around 18 times a year and who wants “stylish contemporary clothing”  this announcement was actually part of a 5 point program but this was lost amidst the criticism of their patronising view of their customer.

Read moreCustomer Persona: Just who is Mrs M&S anyway?