Content Marketing Archives | Caroline Sumners

How to choose blog topics that attract your ideal clients

18/11/201907/11/2019 by Caroline Sumners

Growing a blog today is a serious business issue. If you want to gain genuine traction online, it’s vital to provide your audience with engaging material that communicates with them on a deep level. If you can pull it off, you can get mountains of traffic to your site (along with plenty of selling opportunities). … Read moreHow to choose blog topics that attract your ideal clients

7 mistakes business make with marketing

29/10/201929/10/2019 by Caroline Sumners

Never has it been easier to set up your own business and get your voice out there quickly and relatively easily. The number of tools available is astounding and not a week goes by when we don’t see another tool on the market that promises to transform how you do business and how you promote … Read more7 mistakes business make with marketing

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How to create a high converting home page

30/11/201924/10/2019 by Caroline Sumners

What is a high converting web page? Effectively, it’s a web page that helps you get the most out of everyone that visits it. You encourage your web traffic to do something that helps you reach a specific goal. This could be buying a product from the page, joining a mailing list, filling in contact … Read moreHow to create a high converting home page

Why You Need a Digital Content Marketing Strategy

21/01/201912/09/2018 by Caroline Sumners

When done correctly content marketing works, there is no doubt about it.

Customer Persona: Just who is Mrs M&S anyway?

04/04/201901/06/2016 by Caroline Sumners

Marks and Spencer were heavily criticised last week when they unveiled that as part of their renewed strategy, that for clothing, at least, they would be focussing on their core customer who they call Mrs M&S. Described by them as a 50 something who shops with them around 18 times a year and who wants “stylish contemporary clothing” this announcement was actually part of a 5 point program but this was lost amidst the criticism of their patronising view of their customer.