Why modern marketing is all about conversations

conversational marketing

While historically speaking, marketing has always been centred around the needs of the company, like increasing sales figures. This is an ideology that should no longer be a part of your business. Of course, sales are essential to the survival of the business; your customers care not for this drive. Your customers are driven nowadays … Read moreWhy modern marketing is all about conversations

Why story telling is key to growing your brand

storytelling and brand buidling

When it comes to modern business, it can sometimes seem there is a lot similarity when it comes to growth tactics. So how as a business do you stand out?  Story telling is the answer my friends! If you want to succeed in the modern business world, it is now imperative to add authenticity and … Read moreWhy story telling is key to growing your brand

What is a chatbot and why does your business need one?

What is a chatbot?

You have probably heard chatbots mentioned quite a lot lately. After all, at Facebook’s recent Developers conference the statistics around the usage of messaging apps (or chatbots) were mindblowing. For instance, it was revealed that  20 billion messages are sent each month between businesses and users, 40 billion businesses use messenger each month, and 100 … Read moreWhat is a chatbot and why does your business need one?