Conversational Marketing

Why You Need a Welcome Series for Website Subscribers

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Businesses large and small plough a great deal of time, effort and capital into driving traffic towards their websites. It’s a shame then, that comparatively few know how to engage users once they have landed on their homepage. Moreover, even when brands employ lead capture devices to ensure that users leave their email address before … Read more Why You Need a Welcome Series for Website Subscribers

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Why Modern Marketing Is All About Conversations

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While historically speaking, marketing has always been centred around the needs of the company, like increasing sales figures. This is an ideology that should no longer be a part of your business. Of course, sales are essential to the survival of the business; your customers care not for this drive. Your customers are driven nowadays … Read more Why Modern Marketing Is All About Conversations

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Why Storytelling Is Key to Growing Your Brand

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When it comes to modern business, it can sometimes seem there is a lot similarity when it comes to growth tactics. So how as a business do you stand out?  Story telling is the answer my friends! If you want to succeed in the modern business world, it is now imperative to add authenticity and … Read more Why Storytelling Is Key to Growing Your Brand

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What is a chatbot and why does your business need one?

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What is a chatbot?

You have probably heard chatbots mentioned quite a lot lately. After all, at Facebook’s recent Developers conference the statistics around the usage of messaging apps (or chatbots) were mindblowing. For instance, it was revealed that  20 billion messages are sent each month between businesses and users, 40 billion businesses use messenger each month, and 100 … Read more What is a chatbot and why does your business need one?

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