How to build customer loyalty and generate leads and sales.

customer loyalty and leads

Ever feel like you are working your ass off, and you don’t seem to be getting anywhere with growing your business? Want to know the secret of how to build customer loyalty and generate leads and sales. There is change afoot in the business and marketing world, and it would very well be that although … Read moreHow to build customer loyalty and generate leads and sales.

A guide to effective goal setting for your business

Setting any type of goal is a great way to measure success and ensure that your business is operating in the way that you want it to be. Without goals, you will fail to see what you are achieving and will also be left with little insight into how you can improve in order to achieve long-term success. While many businesses do set goals, often they are unrealistic and fail to address key things, such as the market that the organisation operates in.

Read moreA guide to effective goal setting for your business

How to network in the digital age

How many followers or friends do you have on social networks? It may be hundreds if not thousands. Now answer me this, how many of those people would you feel comfortable with asking for a real favour? Not too many I should imagine.

 

In the digital age, our connections are becoming vaster in number, but increasingly lower in quality. Yet the point of tools like social media and digital communications was supposed to make meaningful connections easier.

 

Not only is this pretty sad in terms of our personal mental wellbeing, but it also fails us in a business context as well. People do business with people they like and a loose ‘follow’ or ‘like’ is far from somebody truly trusting and liking you.

 

In this article, we look at a few things you can do to improve your networking in the digital age and get more out of these tools we use every day.

Read moreHow to network in the digital age

Customer Persona: Just who is Mrs M&S anyway?

Marks and Spencer were heavily criticised last week when they unveiled that as part of their renewed strategy, that for clothing, at least,  they would be focussing on their core customer who they call Mrs M&S.  Described by them as a 50 something who shops with them around 18 times a year and who wants “stylish contemporary clothing”  this announcement was actually part of a 5 point program but this was lost amidst the criticism of their patronising view of their customer.

Read moreCustomer Persona: Just who is Mrs M&S anyway?