Never has it been easier to set up your own business and get your voice out there quickly and relatively easily. The number of tools available is astounding and not a week goes by when we don’t see another tool on the market that promises to transform how you do business and how you promote … Read more 7 mistakes business make with marketing
What makes a good marketing strategy? More to the point, how do you know if your marketing efforts are successful or not? Generally speaking, there are a few KPI’s (key performance indicators) that every business owner should look at. Below, we’ve listed the main ones to measure if you want to see how successful your … Read more What to measure to know if your marketing is successful
It’s much easier to put in the day-to-day work of carrying out a marketing plan if you’re not also forced into planning it on your feet. Marketing without any idea of how you’re going to develop your efforts day after day can put you at risk of putting out content that has no purpose and, … Read more How to create your quarterly marketing plan
How long have you known, in your heart and gut that you have been playing small? Hiding on social media, or not even visible on social, not contacting your customers, and staying quiet? Expecting that they will just know that you are there, and you can help them? Yeah, I hear you. I played small … Read more Stop playing small
I’ve recently started to become obsessed with Business Growth. Ok that might seem obvious but actually its not. Too often we get caught up in day to day activities, surviving the day to day and we don’t focus enough attention of your marketing plan on growth activities. Yes updating your Instagram page is great but is it part of a wider strategy of growth – whether that be revenue, profit, customers – is it moving forward?