Marketing Planning Archives | Caroline Sumners

7 mistakes business make with marketing

29/10/201929/10/2019 by Caroline Sumners

Never has it been easier to set up your own business and get your voice out there quickly and relatively easily. The number of tools available is astounding and not a week goes by when we don’t see another tool on the market that promises to transform how you do business and how you promote … Read more7 mistakes business make with marketing

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What to measure to know if your marketing is successful

19/12/201924/10/2019 by Caroline Sumners

What makes a good marketing strategy? More to the point, how do you know if your marketing efforts are successful or not? Generally speaking, there are a few KPI’s (key performance indicators) that every business owner should look at. Below, we’ve listed the main ones to measure if you want to see how successful your … Read moreWhat to measure to know if your marketing is successful

How to create your quarterly marketing plan

04/11/201924/10/2019 by Caroline Sumners

How to create a quarterly marketing plan

It’s much easier to put in the day-to-day work of carrying out a marketing plan if you’re not also forced into planning it on your feet. Marketing without any idea of how you’re going to develop your efforts day after day can put you at risk of putting out content that has no purpose and, … Read moreHow to create your quarterly marketing plan

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Stop playing small

07/10/2019 by Caroline Sumners

Grow your business with marketing mastermind

How long have you known, in your heart and gut that you have been playing small? Hiding on social media, or not even visible on social, not contacting your customers, and staying quiet? Expecting that they will just know that you are there, and you can help them? Yeah, I hear you. I played small … Read moreStop playing small

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How to build a successful marketing plan

02/02/201907/11/2018 by Caroline Sumners

So, you’ve developed a product or service that you know people will love and now it’s time to present it to the masses. Sounds like you now need to develop and implement a successful marketing plan, but what exactly do you need to include in it?

the simple 3 point guide to business growth

30/07/201917/05/2018 by Caroline Sumners

I’ve recently started to become obsessed with Business Growth. Ok that might seem obvious but actually its not. Too often we get caught up in day to day activities, surviving the day to day and we don’t focus enough attention of your marketing plan on growth activities. Yes updating your Instagram page is great but is it part of a wider strategy of growth – whether that be revenue, profit, customers – is it moving forward?

5 ways that small business can benefit from marketing automation

02/02/201913/11/2017 by Caroline Sumners

When you are running a small business, it’s likely that you will find yourself pushed for time and constantly overstretched when it comes to balancing your workload. Luckily, marketing automation could serve as a solution to some of these problems and will ensure a great experience for your customers every time.