Ever feel like you are working your ass off, and you don’t seem to be getting anywhere with growing your business? Want to know the secret of how to build customer loyalty and generate leads and sales. There is change afoot in the business and marketing world, and it would very well be that although … Read moreHow to build customer loyalty and generate leads and sales.
A million new internet users came online every day in 2018 -that is 11 people per second. Ok so these are global numbers but the We Are Social and Hootsuite’s Digital 2019 report gives some great insights into digital in the UK. Here are the highlights and round up of things you need to know … Read moreDigital Trends 2019
With the likes of GDPR making it increasingly difficult to use data for outbound marketing the importance of inbound marketing has increased drastically and is set to do so even more.
Read moreWhat is An Inbound Marketing Strategy and Why You Should be Doing It
From Google to Nike, big businesses have recognisable and understandable brands.
Read moreWhy you need to think about branding for your small business growth
It is an age-old battle. Sales v marketing. Who benefits the business the most? Who is really responsible for the businesses income? Who has the best moves at the staff party?
With the subtraction of the last question (obviously marketing wins this 😀), these questions are actually ridiculous. Not only are they ridiculous, but asking them is potentially massively detrimental to the wellbeing of the health of the business. It is like asking which of the tyres on your car had the biggest impact on your drive to work this morning.
These questions are boring, pointless and fundamental flawed. In this article, we aim to prove why these questions suck and why sales and marketing should be working in collaboration.
When running and growing a small business you will inevitably come across a challenge as to how to resource your marketing efforts and whether you should outsource your marketing efforts or employ someone in-house to take control of marketing and do the majority of work for you.
Read moreBuilding your marketing team: how to resource your marketing in a small business
If you have ever been in a meeting with the marketing team of a big business you may have heard them chatting about budget allocations for ‘this project’ or ‘that element of the marketing plan’.
Read moreWhy a Small business needs a marketing budget & how to allocate it
Numbers, numbers, analytics and more numbers. These are the foundations of your marketing planning
Read moreStart with the basics: marketing planning by numbers
When you run a small business, it is easy to get caught up in the day-to-day tasks. Your concerns can flip from focusing between payroll, HR concerns, manufacturing efficiency, the next staff party, paying business taxes and then back round again to payroll.
Read moreYou may have a small business but this is why you NEED marketing!
What is a sales funnel I hear you cry? There’s no getting around it, the world of business and marketing is full of buzzwords. New terms seem to pop up left, right, and centre, and sometimes it can be difficult to keep up. One term you might have heard of is the ‘sales funnel’ – but what exactly is a sales funnel and why should you care?