Never has it been easier to set up your own business and get your voice out there quickly and relatively easily. The number of tools available is astounding and not a week goes by when we don’t see another tool on the market that promises to transform how you do business and how you promote … Read more7 mistakes business make with marketing
When it comes to running a successful business, there is one thing you have to master; this is obviously your marketing campaign. No matter what medium you use, it is imperative to use it correctly as using it wrong can often spell disaster. When it comes to marketing tools and resources, some are overused, and … Read moreWhat are the best resources to use for marketing
It’s much easier to put in the day-to-day work of carrying out a marketing plan if you’re not also forced into planning it on your feet. Marketing without any idea of how you’re going to develop your efforts day after day can put you at risk of putting out content that has no purpose and, … Read moreHow to create your quarterly marketing plan
Marketing is undeniably important. However, it can also be very time consuming and can take up so much of your focus that it’s easy to neglect some other crucial aspects of the business. Here, we’re going to look at how you can systemize your marketing process, to find a pre-made system that makes it much … Read moreHow and why to systemise your marketing
Ever feel like you are working your ass off, and you don’t seem to be getting anywhere with growing your business? Want to know the secret of how to build customer loyalty and generate leads and sales. There is change afoot in the business and marketing world, and it would very well be that although … Read moreHow to build customer loyalty and generate leads and sales.
A million new internet users came online every day in 2018 -that is 11 people per second. Ok so these are global numbers but the We Are Social and Hootsuite’s Digital 2019 report gives some great insights into digital in the UK. Here are the highlights and round up of things you need to know … Read moreDigital Trends 2019
With the likes of GDPR making it increasingly difficult to use data for outbound marketing the importance of inbound marketing has increased drastically and is set to do so even more.
Read moreWhat is An Inbound Marketing Strategy and Why You Should be Doing It
From Google to Nike, big businesses have recognisable and understandable brands.
Read moreWhy you need to think about branding for your small business growth
It is an age-old battle. Sales v marketing. Who benefits the business the most? Who is really responsible for the businesses income? Who has the best moves at the staff party?
With the subtraction of the last question (obviously marketing wins this 😀), these questions are actually ridiculous. Not only are they ridiculous, but asking them is potentially massively detrimental to the wellbeing of the health of the business. It is like asking which of the tyres on your car had the biggest impact on your drive to work this morning.
These questions are boring, pointless and fundamental flawed. In this article, we aim to prove why these questions suck and why sales and marketing should be working in collaboration.
When running and growing a small business you will inevitably come across a challenge as to how to resource your marketing efforts and whether you should outsource your marketing efforts or employ someone in-house to take control of marketing and do the majority of work for you.
Read moreBuilding your marketing team: how to resource your marketing in a small business