Small business: sales and marketing collaboration

It is an age-old battle. Sales v marketing. Who benefits the business the most? Who is really responsible for the businesses income? Who has the best moves at the staff party? With the subtraction of the last question (obviously marketing wins this 😀), these questions are actually ridiculous. Not only are they ridiculous, but asking them is potentially massively detrimental to the wellbeing of the health of the business. It is like asking which of the tyres on your car had the biggest impact on your drive to work this morning. These questions are boring, pointless and fundamental flawed. In this article, we aim to prove why these questions suck and why sales and marketing should be working in collaboration.

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Building your marketing team: how to resource your marketing in a small business

When running and growing a small business you will inevitably come across a challenge as to how to resource your marketing efforts and whether you should outsource your marketing efforts or employ someone in-house to take control of marketing and do the majority of work for you.

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7 marketing mistakes small businesses make and how to avoid them

Do you find yourself wondering why your marketing is not working – that people are not visiting your website, not clicking and not buying? Yes?  Then I can almost guarantee you might be making one (or all) of these 7 mistakes .. but the good news is, with a bit of planning it is easy to get your ducks in a row and correct them.

Mistake #1:  Not knowing your why.

This might seem strange but many people go into business and don’t really understand why – what their motivation is, what gets them up in the morning, and more importantly that this underpins you and your business.  Believe me this, is really really important, because if you don’t know your why and what makes you tick, no one else will. When you know your values and your why your authenticity will come shining through. Customers will understand you and your business and will want to buy from you!  You can check out our blog on our values here.

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Why you need to know your customer

The end goal of every business is to generate sales so you can keep doing what you love. One of the key things to understand is who your customers are and the most important part of achieving this goal is knowing exactly who you’re selling to and why. If you’re just starting out, this might seem like a daunting task, but it’s essential to help you grow. Here’s why you need to know your customer and our top tips on how you can do just that!

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What the hell is a sales funnel anyway?

What is a sales funnel I hear you cry? There’s no getting around it, the world of business and marketing is full of buzzwords. New terms seem to pop up left, right, and centre, and sometimes it can be difficult to keep up. One term you might have heard of is the ‘sales funnel’ – but what exactly is a sales funnel and why should you care?

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6 ways marketing automation can benefit your business

Let’s talk about marketing automation. You might have heard the term before, but if you’ve never looked into it in any depth you might be left feeling confused. Never fear! We’re here to tell you everything you need to know about marketing automation, what it is, and why you should definitely use it.

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