Visit any marketing blog and you will see endless articles about the different techniques and tactics you can use to market your business. Don’t get us wrong, this is interesting and useful stuff…but it never really tells us why.
Visit any digital marketing website and you are likely to be met with a host of articles around the power of social media advertising and how to leverage it.
Social media has completely changed that marketing landscape.
From Google to Nike, big businesses have recognisable and understandable brands.
Marketing is changing and there is nothing you can do about it.
How many followers or friends do you have on social networks? It may be hundreds if not thousands. Now answer me this, how many of those people would you feel comfortable with asking for a real favour? Not too many I should imagine.
In the digital age, our connections are becoming vaster in number, but increasingly lower in quality. Yet the point of tools like social media and digital communications was supposed to make meaningful connections easier.
Not only is this pretty sad in terms of our personal mental wellbeing, but it also fails us in a business context as well. People do business with people they like and a loose ‘follow’ or ‘like’ is far from somebody truly trusting and liking you.
In this article, we look at a few things you can do to improve your networking in the digital age and get more out of these tools we use every day.
Question – what do you do as a business?
Maybe you answered “we do Facebook advertising”, “we make really cool socks” or “we clean people’s ovens for them” (awesome business, nobody likes cleaning their oven).
Perhaps you answered “we believe businesses should look the best they can in the digital world”, “we believe men should dress sharp and look cool as an ice cube” or “we believe people should spend more time with their families and less time doing rubbish tasks around the house”.
If you answered something like the second lot of answers, you probably have a much better grip of your WHY in business. This is key to growing a long-term profitable and sustainable business. In his industry shaking book Start With Why, Simon Sinek states why businesses that understand their why are the only businesses that will survive in the long term.
In this article, we give a few reasons on why it is important to know your why as a business and really knowing your business vision.
We all know that communication is what helps us builds long-lasting and powerful relationships. Whether that is in business or our personal lives. But often our schedules get so crazy with admin, meetings, sales and marketing stuff that ‘soft’ things like keeping consistent comms with others slowly slip to the bottom of the pile.
This is strange given the importance that business leaders give on high quality and consistent communication. Read any leading book on sales, business or networking and I bet you would lose track at how many times communication is mentioned as a powerful tool for helping others and getting what you want.
So, because we LOVE to help you out. To keep you on track and motivated, in this article we give a few reminders as to why consistent communication is absolutely key to the success of your career, your business and even your mental wellbeing.
Sorry I’ve been a bit quiet recently, life, Biz and a small vacation caught up with me, but last week LinkedIn kindly reminded me that I had been self employed for 3 years (and I have learnt a lot of business lessons along the way).
The other day I was having a conversation with a fellow biz owner who is struggling a little to get in new clients. That conversation went something like this.