Nothing is predictable in business, but nobody would have thought when the bells struck midnight on the 1st January that we’d be staying at home for weeks due to a viral pandemic. The last few months have been incredibly challenging for business owners, and this is why getting your marketing strategy right is so crucial. … Read more Best Practices for Marketing Your Business Online for Post-COVID Recovery
Digital marketing trends you need to know about in 2020 Digital marketing offers incredible opportunities for businesses to reach out to new customers, to communicate and engage with clients online and to maximise ROI. If you’re looking to put your small business on the map with a revamped marketing strategy, here are some digital marketing … Read more Essential Digital Trends You Can’t Ignore in 2020
There are over 50 million small businesses currently advertising their products and services across Facebook. Four million of these companies also pay for social media marketing via pay-per-click and inorganic campaigns. However, most business owners are unaware of Facebook’s Pixel and its importance in generating leads, revenue, and higher visibility for brands. The Facebook Pixel … Read more What the hell is the Facebook Pixel anyway, and why do I need one?
Businesses large and small plough a great deal of time, effort and capital into driving traffic towards their websites. It’s a shame then, that comparatively few know how to engage users once they have landed on their homepage. Moreover, even when brands employ lead capture devices to ensure that users leave their email address before … Read more Why You Need a Welcome Series for Website Subscribers
Never has it been easier to set up your own business and get your voice out there quickly and relatively easily. The number of tools available is astounding and not a week goes by when we don’t see another tool on the market that promises to transform how you do business and how you promote … Read more 7 mistakes business make with marketing
How long have you known, in your heart and gut that you have been playing small? Hiding on social media, or not even visible on social, not contacting your customers, and staying quiet? Expecting that they will just know that you are there, and you can help them? Yeah, I hear you. I played small … Read more Stop playing small