fbpx

What the hell is the Facebook Pixel anyway, and why do I need one?

Why do I need facebook pixel

There are over 50 million small businesses currently advertising their products and services across Facebook. Four million of these companies also pay for social media marketing via pay-per-click and inorganic campaigns. However, most business owners are unaware of Facebook’s Pixel and its importance in generating leads, revenue, and higher visibility for brands. The Facebook Pixel … Read moreWhat the hell is the Facebook Pixel anyway, and why do I need one?

Why You Need a Welcome Series for Website Subscribers

Businesses large and small plough a great deal of time, effort and capital into driving traffic towards their websites. It’s a shame then, that comparatively few know how to engage users once they have landed on their homepage. Moreover, even when brands employ lead capture devices to ensure that users leave their email address before … Read moreWhy You Need a Welcome Series for Website Subscribers

7 mistakes business make with marketing

mistakes business make with marketing

Never has it been easier to set up your own business and get your voice out there quickly and relatively easily. The number of tools available is astounding and not a week goes by when we don’t see another tool on the market that promises to transform how you do business and how you promote … Read more7 mistakes business make with marketing

How to network in the digital age

How many followers or friends do you have on social networks? It may be hundreds if not thousands. Now answer me this, how many of those people would you feel comfortable with asking for a real favour? Not too many I should imagine.

 

In the digital age, our connections are becoming vaster in number, but increasingly lower in quality. Yet the point of tools like social media and digital communications was supposed to make meaningful connections easier.

 

Not only is this pretty sad in terms of our personal mental wellbeing, but it also fails us in a business context as well. People do business with people they like and a loose ‘follow’ or ‘like’ is far from somebody truly trusting and liking you.

 

In this article, we look at a few things you can do to improve your networking in the digital age and get more out of these tools we use every day.

Read moreHow to network in the digital age