Visit any marketing blog and you will see endless articles about the different techniques and tactics you can use to market your business. Don’t get us wrong, this is interesting and useful stuff…but it never really tells us why.
There are over 50 million small businesses currently advertising their products and services across Facebook. Four million of these companies also pay for social media marketing via pay-per-click and inorganic campaigns. However, most business owners are unaware of Facebook’s Pixel and its importance in generating leads, revenue, and higher visibility for brands. The Facebook Pixel … Read moreWhat the hell is the Facebook Pixel anyway, and why do I need one?