Visit any digital marketing website and you are likely to be met with a host of articles around the power of social media advertising and how to leverage it.
There are over 50 million small businesses currently advertising their products and services across Facebook. Four million of these companies also pay for social media marketing via pay-per-click and inorganic campaigns. However, most business owners are unaware of Facebook’s Pixel and its importance in generating leads, revenue, and higher visibility for brands. The Facebook Pixel … Read moreWhat the hell is the Facebook Pixel anyway, and why do I need one?