In the ever-changing world of digital marketing, there is a new kid on the blog. Clubhouse. But what is Clubhouse and how can you use it to market your business? What is Clubhouse? Clubhouse is a social media platform, but it is different from the other platforms available. Instead of a feed full of photos, … Read more What is Clubhouse and how can I use it to market my business?
Facebook is one of the biggest advertising platforms in the world – second only to Google – but it can get a bit of a bad rap. Many see Facebook ads on the site as nothing more than an awareness tool. And that muddies the water between ad spend and return on investment. Despite the … Read more How to Plan Your Facebook Advertising This Holiday Season: The Complete Guide
Nothing is predictable in business, but nobody would have thought when the bells struck midnight on the 1st January that we’d be staying at home for weeks due to a viral pandemic. The last few months have been incredibly challenging for business owners, and this is why getting your marketing strategy right is so crucial. … Read more Best Practices for Marketing Your Business Online for Post-COVID Recovery
Digital marketing trends you need to know about in 2020 Digital marketing offers incredible opportunities for businesses to reach out to new customers, to communicate and engage with clients online and to maximise ROI. If you’re looking to put your small business on the map with a revamped marketing strategy, here are some digital marketing … Read more Essential Digital Trends You Can’t Ignore in 2020
There are over 50 million small businesses currently advertising their products and services across Facebook. Four million of these companies also pay for social media marketing via pay-per-click and inorganic campaigns. However, most business owners are unaware of Facebook’s Pixel and its importance in generating leads, revenue, and higher visibility for brands. The Facebook Pixel … Read more What the Hell Is the Facebook Pixel Anyway, and Why Do I Need One?
As a business owner, you know the importance of identifying your target market and engaging them on their own terms. In the smartphone era, this means identifying which social platforms your target audience uses and creating engaging marketing copy that will encourage them to navigate away from their feeds and towards your products. But in … Read more 5 Reasons You Should Use Pinterest to Market Your Business
Social media is the largest platform when it comes to influencing nowadays. What was once governed by television and radio has now been replaced by a completely digital information source. Social media is now the most essential tool available to every business on earth, yet some companies still claim that their customers are not on … Read more If You Think Your Customers Are Not on Social Media, You’re Wrong
While it can be the biggest and best tool when it comes to adding some much-needed growth to a business, social media can often be feared. Let us start by saying that while social media can sometimes be a tricky ground to navigate, it is one of the most important things at your companies disposal. … Read more How to Get Over Your Fear of Social Media
We all know that we have to hire a social media marketer for our modern business. You need to make sure you have a strong strategy to fall back on, and this is why it’s important to take charge of this and give you a competitive edge. These are 10 reasons why you have to … Read more 10 Reasons to Hire a Social Media Marketing Consultant
I will be honest there are times when I am a bit lazy when it comes to Pinterest. I mean like anyone I take a look when I am after new shoes, inspiration for a bit of decorating or just to check out one of my faves – recipes! But do not underestimate Pinterest for … Read more How I doubled my Pinterest traffic in 4 weeks, and why it is so important for your web traffic