Everyone knows that businesses need social media to be successful. But ask a business owner WHY they need social media and they may be stumped. Often when asked they will give vague answers like:
“Because my competition is doing it” or “Because that’s just what businesses do”
But understanding the true reason why businesses should use social media will give you a much better grip on how you should be using it as well as acting as a motivating factor to ensure that your social channels are kept up to date with all the latest from your brand. As well as making sure you are using it as a powerful marketing tool to increase your brand value.