While a lot of us can be reluctant to seek help and outsource advice from others, often it is exactly what our business needs in order to flourish. A good marketing consultant is an invaluable tool to any small business and will be able help you achieve goals, whether they be general or specific, act as a mentor and carry out certain tasks to ensure that they are done to the optimum level.
Do you find yourself wondering why your marketing is not working – that people are not visiting your website, not clicking and not buying? Yes? Then I can almost guarantee you might be making one (or all) of these 7 mistakes .. but the good news is, with a bit of planning it is easy to get your ducks in a row and correct them.
Mistake #1: Not knowing your why.
This might seem strange but many people go into business and don’t really understand why – what their motivation is, what gets them up in the morning, and more importantly that this underpins you and your business. Believe me this, is really really important, because if you don’t know your why and what makes you tick, no one else will. When you know your values and your why your authenticity will come shining through. Customers will understand you and your business and will want to buy from you! You can check out our blog on our values here.
Looking for ways to build relationships, gain visibility and establish your expert status through social media? Then take a look at our collection of the best Twitter chats for business.. and boost your followers at the same time!
Ok, so I’ve just spent the last few days at a retreat in Cinque Terre, Italy, learning how to write more, write more often – basically how to perfect the art of blog writing. (….is the jury still out!?)
I don’t know about you, but sometimes I’m lacking a bit of inspiration as to what to blog about. I don’t want to blog for the sake of blogging, but I’m well aware that you need to keep content fresh, relevant and timely. So in seeking some inspiration I took to Google – where else right? I came across answerthepublic.com, I’d seen it before but had forgotten about it, and since rediscovering it I have become rather obsessed.
Ever wondered how other small businesses seem to post regularly to social media whilst you are left worrying that for the third week in a row you haven’t updated your social media profiles? We are all guilty of this sometimes, so here are 10 ways to find motivation for updating social media.
The end goal of every business is to generate sales so you can keep doing what you love. One of the key things to understand is who your customers are and the most important part of achieving this goal is knowing exactly who you’re selling to and why. If you’re just starting out, this might seem like a daunting task, but it’s essential to help you grow. Here’s why you need to know your customer and our top tips on how you can do just that!
What is a sales funnel I hear you cry? There’s no getting around it, the world of business and marketing is full of buzzwords. New terms seem to pop up left, right, and centre, and sometimes it can be difficult to keep up. One term you might have heard of is the ‘sales funnel’ – but what exactly is a sales funnel and why should you care?
If SEO has you in a panic, take a few deep breaths and read on! Here’s our beginners guide and 10 simple tips to improve your SEO. You know SEO is important, but SEO can often become complicated and confusing, particularly if you’re a complete beginner.
Sometimes, you just need a little inspiration to get things moving, podcasts for business work wonders for that.