Building a personal brand can genuinely help you reach your goals. As a business owner or entrepreneur, you must stand out from competitors that offer the same products and services that you do. This is the only way to generate substantial leads, which convert into sales and recurring business from loyal customers. Most business owners … Read more How to build a personal brand. (and why you should do it now!)
10 years ago Kate Bagoy quit her soul-crushing job to start freelancing – and failed spectacularly. Now she travels the world & helps creative business owners take off faster than a toupee at a fan factory. If you’re good at what you do, but have no idea how to market or sell what you do, … Read more Business is Good – with Kate Bagoy
Mistake #1: Not knowing your why.This might seem strange but many people go into business and don’t really understand why – what their motivation is, what gets them up in the morning, and more importantly that this underpins you and your business. Believe me this, is really really important, because if you don’t know your why and what makes you tick, no one else will. When you know your values and your why your authenticity will come shining through. Customers will understand you and your business and will want to buy from you! You can check out our blog on our values here.
The end goal of every business is to generate sales so you can keep doing what you love. One of the key things to understand is who your customers are and the most important part of achieving this goal is knowing exactly who you’re selling to and why. If you’re just starting out, this might seem like a daunting task, but it’s essential to help you grow. Here’s why you need to know your customer and our top tips on how you can do just that!