I am a firm believer that small business globally can and will have a huge impact on the economy and how we live our lives. It is the whole reason I started this business – to help other businesses grow and I am delighted to support Work for Good in their mission.

Making a difference

It is all too easy to be negative about many of the things going on the world today, but I believe that we can have a positive impact on the world around us, which is why I have partnered with Work for Good and Surfers against Sewage for projects that are close to my heart.

When you live by the coast you get to experience all the great things about being by the sea. But you also get to see the damage that is being done to our environment. Pollution in the sea whether it be from plastic or sewage is a problem we all need to solve.  Surfers Against Sewage (SAS) is grassroots movement tackling plastic pollution and protecting the UK’s coastlines for all to enjoy safely and sustainably.

I’m proud to be one of the SAS 250 club.

Work for Good aim is to create a network of socially conscious businesses that actively aspire to counteract some of the world’s most crippling socio-economic issues through positive change.  Work for Good makes it easy for small business to donate to charity through their sales, track donations and promote their giving.

Like myself Work for Good believe businesses have the power to make a difference and inspire others to do the same. No matter the size of a business there will always be a way to be socially responsible and make an impact for good.


I am passionate about helping small businesses grow and that doesn’t stop with our customers. I am a firm believer that small business globally can and will have a huge impact on the economy and how we live our lives. It is the whole reason I started this business – to help other businesses grow, and why I started my podcast – Business is Good.

And so it should come as no surprise that the impact that I want to have globally is on helping others thrive in their communities. I have therefore  chosen to support 2 of  The UN’s 17 sustainable development goals (SDGs) that cover all of the core social and economic inequalities that are preventing citizens from gaining equal opportunity in life both here in the UK and overseas.

Little known fact is that I studied African politics and history at university, visited projects in The Gambia that the college supported and wrote my final year thesis on the impact on IMF policies in Tanzania. Living by the sea and embracing open water swimming has shown me that we need to do so much more to improve the condition of life below water – and we are running out of time.

Gender Equality:  Women play a disproportionate role in responding to the virus, including as frontline healthcare workers and carers at home. Women’s unpaid care work has increased significantly as a result of school closures and the increased needs of older people. Women are also harder hit by the economic impacts of COVID-19, as they disproportionately work in insecure labour markets. Nearly 60 per cent of women work in the informal economy, which puts them at greater risk of falling into poverty.

Life below Water:  The pandemic offers an opportunity to revive the ocean and start building a sustainable ocean economy. A report by the United Nations Economic and Social Commission for Asia and the Pacific suggests that the temporary shutdown of activities as well as reduced human mobility and resource demands due to the COVID-19 pandemic may provide marine environments the much-needed breathing space for them to start to recover. Roughly 80per cent of marine and coastal pollution originates on land – including agricultural run-off, pesticides, plastics and untreated sewage.

FYI in case, you were confused is the trading name of Fifty One Degrees Ltd.