Building a personal brand can genuinely help you reach your goals. As a business owner or entrepreneur, you must stand out from competitors that offer the same products and services that you do. This is the only way to generate substantial leads, which convert into sales and recurring business from loyal customers.
Most business owners tend to get busy with advertising their inventory or services to clients and consumers across several industries. However, they forget to market themselves! This is a vital step in securing higher brand visibility while putting your ideas and passions into fruition.
Put a face on your personal brand
Did you know that 92% of people trust recommendations from individuals (whether they know them or not) over commercial brands? Imagine if your personal brand and online reputation was strong enough to serve as a pipeline to garner more attention across the board? The fact is that people tend to trust other people when it comes to business engagements and customer patronage. Keep this in mind when it comes to making a career change or going into business for yourself.
Also, let your client/customer base see you with professional headshots on your website or social media pages. This reassures them that they are not dealing with a robot but a real person.
According to famed entrepreneur and motivational speaker Daniel Priestley, people should “build a personal brand and not a career.” This can make you a key person of influence and valuable resource across the business world.
Here are four ways you can build a personal brand through a customer value journey:
1. Build trust and create connections
In the era of conversational marketing, trust is always of paramount importance. A personal brand explains the why in the what of a person. It lets your clients and customers feel comfortable since you have laid out clear, genuine intentions. It even establishes a bond with your colleagues, which is vital in fostering new connections and opportunities.
In a nutshell, trust is the key to personal marketing success since it means what you say and do. This not only builds your credibility and authenticity in the industry you serve – but also opens the doors to connections with people in different fields. There is no limit to personal branding and enhancing your online reputation. In fact, building a personal brand can go beyond the digital world, especially when it comes to gaining more exposure at trade shows, conventions, or domestic/international speaking events.
2. Prioritise and market your values
Brand values are everything when it comes to promoting your business to mass consumers. From retail and wholesale to online services, your company reflects the ethics and morals you stand up for. As a mirror of your core values, your business passions must be prioritised correctly to become competitively viable in any commercial sector.
However, most business owners do not know where to start when it comes to marketing their personal brands. This is why a customer journey audit is crucial since it gives you the perfect launching pad. By simply filling out an online form and inputting some details, you will receive a customised plan of action from a reputable, seasoned online marketing specialist. This personalised plan will include but is not limited to:
· Showcasing your personal traits in their best light – honesty, integrity, passion, commitment, hard work, communication, ambition, etc.
· Leveraging your deepest-held values to build a vision of your personal brand. These should be part of your best business practices, but also visible as statements on websites, blogs, and online stores. These explanations are short, written guarantees like “I am committed to excellence in all our products and services. With honesty and integrity, I believe in meeting all customer needs within a professional manner.” A few simple words go a long way in promoting your personal brand statements to visitors, clients, and potential customers.
· Identifying your passions – both business and personal. Professional passions may include technology, design, and automation. Personal passions may include jogging, reading, or spending quality time with family and friends. It is okay to have these overlap at times since they give potential clients/customers a connection to your brand – especially if they enjoy similar activities.
3. Know your values and build on them
Your personal brand must be as distinct and unique as yourself. It is essential to understand your values, strengths, and weaknesses. However, it’s important to build on your strong points – since this is what engages potential clients and customers. By doing this, you will even stand out from the rest and shape your personal – business identity over time. While key values differ among entrepreneurs, here are some constants that most successful business owners possess:
· Open to learning new things and experiences. Stay abreast of all the latest trends and developments in your field.
· Positive thinking, conscientiousness, agreeable (without sacrificing your personal ethics and beliefs), and excellent communication skills.
· The ability to adapt and persevere when daily challenges, hurdles, and obstacles are present.
If you need more insight into discovering who you are for business purposes, reach out to an online marketing professional. While it’s great to speak to friends, colleagues, and loved ones, a marketing consultant and coach can steer you in the right direction. He or she can analyse and assess your short-term or long-term goals to create a sound, reliable brand marketing plan with measurable results.
Online coaches can even help you with the following:
· How to build customer loyalty through personal branding initiatives.
· Building trust and understanding why you are in your particular business. The why question maybe your passion for a specific industry or dedication to improving people’s lives. It can also reflect your learned skills (both educational and experience) and the reasons why you want to promote specific products, brands, or services to the public at large.
· As mentioned earlier, your brand values are a combination of personal experiences, life skills, and inherited ethics, morals, and beliefs. These fundamental traits must be recognised before you venture into a small business or an innovative commercial partnership. By understanding what you stand for and believe in, you can transition into business easier.
4. Develop a social content plan for your brand
Now that you have covered some of the bases of personal branding, it’s time to build a successful content strategy. This plan should highlight your brand and what it does and stands for. Similarly, it should be clear about the services you offer in your chosen niche. Explain why you want to provide these services and who will benefit?
This is a crucial step in building your public persona since 50% of customers purchase products/services based on their beliefs and trust in a particular brand. Here are some ways that can help you advertise your personal brand to core, niche, geo-specific, or mass audiences:
· Create high-quality content through fresh, engaging blog posts each day or week. Most website hosts have blogging sections within their website templates. Use these to start a blog – or choose external blogs to talk about your opinions and answer questions or concerns from subscribers. Creating industry-specific content is also a great way to rank higher on Google and grow your personal brand.
· Share your content on social media regularly. Build personal branding pages on Facebook, Twitter, LinkedIn, Pinterest, and other platforms. You can even connect with influencers to get them to share your content and build new relationships. Look for content distribution platforms like Outbrain or Medium to get the word out about your brand and its services.
· Get website visitors to sign up for emails and newsletters. This increases your brand awareness and even generates referrals through online or word-of-mouth marketing. Do not forget to optimise your websites/blogs for SEO and make them mobile-friendly. People want information fast and on the go; they rely on their smartphones and wireless devices to search
Creating a social media footprint is a must for any personal branding initiative. With little to no overhead costs, you can link potential customers/clients back to your website, blog, or online store. Always give your website/social media visitors useful information – something they can take away with.
This will leave an impression on their minds and help them remember your brand when it comes to future purchases. It’s also important to dress for success and stay on top of any networking events in your area. Keep your attire looking professional, clean, and ready to go!
Start your new journey today
If you are struggling to create your personal brand, professional help is just a click away. Let an online marketing guru help you achieve your dreams with customised plans that ensure success at every turn. While it’s easy to market for others, marketing yourself may be one of the toughest things to do in life. A customer value journey is the first step in building a personal brand that will resonate for years to come.