How to create a high converting home page

What is a high converting web page? Effectively, it’s a web page that helps you get the most out of everyone that visits it. You encourage your web traffic to do something that helps you reach a specific goal. This could be buying a product from the page, joining a mailing list, filling in contact details, etc.    The higher your conversion rate, the better. So, how do you create a high converting website? Well, here are a few essential components that all high-converting sites can boast:   

SEO-Friendly Layout & Design

The first step to creating your high converting website is to work on the design and layout. Thankfully, it’s easier than you think; just follow the SEO best practices! Search engines rank sites based on their user-friendliness. So, if you have good SEO, this means your site will appeal to users. Here are a few things to consider:   
  • It has to be mobile-friendly to cater to all the mobile users out there
  • The pages need to load quickly, so people don’t leave out of impatience
  • All the buttons and menus have to be responsive, making it easy for people to use
  • Everything is clearly laid out and easy to navigate
  • There’s a search bar for people to find what they’re looking for
  • The design is modern and eye-catching, keeping people on your site 
  All of these things create a better experience for the user. As a result, they’ll more likely stay on your web pages for longer – which can help you make more conversions.   

Clear Call-To-Action

Your website will never convert if you don’t have a clear call-to-action on the page. A CTA basically directs users to do something. The best way to display this is through a CTA button. It should be bold and clear for all to see while telling the user what they will get out of clicking it. For example, the button could say ‘sign up now for a free ebook’ or ‘click here to get 20% off your order’. It depends on what your goals are and what you want the user to do.    Ideally, you should have two CTAs on a page; one near the start, then one right at the bottom of the page. Any more than this and you run the risk of being too pushy, which will just drive people away.   

Make Life Easier For Consumers

Lastly, you need to try and make life as easy as possible for people who visit your site. For example, if you want them to contact you, include a simple form they can fill in within seconds, rather than making them send a separate email. The best example of this is an express checkout. Nowadays, you have things like the PayPal checkout that lets users pay for things via PayPal – without needing to register on your site and fill in all their card details. By having an express checkout like this, it saves the user so much time. As a result, they’re more likely to make a purchase, meaning your conversion rate soars.    No matter what your goals are, you need to have an excellent conversion rate. Consider the ideas mentioned above, and you will soon have a website that converts better than most. 

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