How to simplify your content sharing strategy to generate more webtraffic

content sharing strategy

You read blog after blog about how much content you need to create, where you need to share it, and how often and before you know if you have completely lost track of where you have and have not shared said piece of content and how many times you have done so, and you start to feel like this?

On top of that does your workflow look something like this? You make notes in Evernote when you are out about with the kids, you write the blog in google drive, then you add to WordPress, you plan and track all the blogs that you want to write and have written in Trello and then there is Active Campaign and not to mention all your social profiles!

Well, I think I have found the answer to your woes – CoScheudle.

Never mind the Headline Analyzer that I have literally been obsessed with for ages but you Coscheudle helps you to  Build A Seamless Workflow From Start To Finish

Sync all your favourite tools and social platforms into one place, so you can focus on driving traffic to your blog (not jumping from one tool to the next). CoSchedule integrates with tools such as WordPress, Google Analytics, Evernote, Google Docs, MailChimp, Zapier, and more!

So what is a good content sharing strategy and why do I need one? – check the blog here for this!

If you don’t have a good content sharing strategy there is no point in writing more and more content because it simply won’t be seen

Content is not like Field of Dreams you know.

Once you have a piece of content written it is important to have a consistent process for sharing in multiple ways in multiple formats.

Potential clients need to interact with your business for 7 hours, with 11 touch points AND in 4 different ways before they will become a trusted friend or client – Daniel Priestly

So that means that you need to think about reformatting your blog ( or other pieces of content) into different formats. The typical strategy for sharing a blog might look something like this. This is a process that I developed for a Travel Company client.

  1. Splinter Process
    1. Direct Headline –  EG: OUR TOP 7 TIPS FOR SAFARI PHOTOGRAPHY
    2. Quotes – “ When we are on our culture and community trips – there is one rule, always ask permission before you shoot.”
    3. Images – create an image from your blog post
    4. Questions – Want to  know how to take the best photos when on Safari
    5. Statistics  ( might not always be possible) – A 32GB SD card can hold  1,203 photographs.
  2. Visualize:
    1. Create a graphic for every splinter
    2. Create graphics for every social media platform in the correct size
  3. Broadcast: Schedule updates over 1st 48 hours of all the splinters
  4. Tag: 2 types of tag and make sure both are tagged on each share
    1. @people – Owners, tourist agencies, the community projects,  influencers, magazines, Wildlife organisations, Ben Fogle and other celebrities
    2. #hashtags –
  5. Monitor: Bounce people to other content that you have Use One Media Asset To Grow Another
  6. Schedule:
    1. Promote it over and over
    2. Cross promote on all platforms

Finally, remember that your content needs to be full funnel – ie it engages people at all stages of the customer journey ( as I prefer to call it) – I wrote a blog about this here

So how does CoSchedule make this simpler?

Well simply put you can manage the who content calendar in one place for you to manage content, teams (if you have them) and workflow all in one place. Even for solo business owners if is perfect as it keeps you on track and you can see where you have gaps or too much in your promotion calendar because you can plan everything out with the marketing calendar. Can you imagine trying to keep track of that content process in multiple places? Instead, the marketing calendar ensures that you can see what.

Then you can plan projects and tasks to remind you where you are in the process

You can create content right within the tool itself – even writing your blogs and other content

Perhaps my favourite feature is the social helper because it allows you to set up templates for sharing new content out that automatically populate according to your content strategy highlight above, so you can schedule dozens of social media messages in bulk.  You create a predefined social sharing plan to reuse, again and again, so you can focus on creating exceptional content, not manually filling in your social queue. HOW COOL IS THAT! Then you can automatically re-use your best social messages without the manual work. Requeue fills in the gaps of your daily schedule (with intelligence), not manual guesses! It takes into account your entire social schedule, uses Best Time scheduling to promote your messages at the most optimal times + finds the gaps in your schedule (so you don’t have to). I freakin love it!

If you want to check out Coscheudle you can do so here: >>>>>>>  * They have a free 14 days trial! what you waiting for?

* This is an affiliate link

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