Social media is the largest platform when it comes to influencing nowadays. What was once governed by television and radio has now been replaced by a completely digital information source.
Social media is now the most essential tool available to every business on earth, yet some companies still claim that their customers are not on social media. The truth is, your customers are on social media; you need to know how to reach them.
Today we are going to be looking at the three largest social media platforms and how they can help your business grow.
The largest of all social media platforms, with 2.26 billion users, is unbelievable one of the most ignored when it comes to business growth.
Facebook is one of the most remarkable tools you can use as a business, and when used correctly, can promote so much growth with your business. There are now over 3 million businesses on Facebook, so this makes B2B marketing easier than ever before. There are a few ways to use Facebook to your advantage, and the first one is cost-free.
Creating a business page for your business can be highly beneficial for your business, no matter the size. It is important to remember that simply creating the page isn’t enough though. You should be sure to make the page as detailed as possible, regularly manage the page and show activity. It is also a great idea to get as many people as you can to share the page.
You can also use Facebook for targeted marketing. Running a marketing campaign with Facebook enables you to target a specific demographic with ease. Facebook is the third most visited website on earth and the average visit lasts for 11 minutes and 44 seconds.
The second largest available platform when it comes to influencing is actually in its own right the largest. YouTube may only have 1.9 billion users; it gets far more visitors. While other social media sources require membership for use, YouTube can hit far more people as it requires no membership to watch a video.
An astonishing 92% of internet users stream videos on YouTube, so you can be almost certain that the majority of your customers use YouTube.
YouTube is another platform which allows two main options for your business when it comes to growth. Using YouTube to create content that subtly markets your company is one of the most beneficial marketing tools on the planet at the moment. Something as simple as a series of how-to videos can see sudden growth.
You can, of course, use existing videos are demographic targeting and place your advertisements directly with youtube.
Instagram is the last of the social media platforms we are going to be looking at today, and its power is highly underestimated. Instagram has around 1 billion users and can be fantastically influential for your business.
Instagram is slowly becoming more and more successful and in the last 2 years, the amount of business advertisements has doubled to 2 million. In the same period the amount of business users has shot up by 15 million and now stands at 25 million.
Whether you opt for targeted advertising, which uses the same algorithm as Facebook or using influencers to your advantage, your reach potential is enormous. The best form of advertising on Instagram is ad-based. If you choose to advertise this way, you must plan your advertisement carefully. Careful planning will ensure the campaign is eye-catching and stays in the mind of those that see it.
So no matter what platform you use, or even if you use all of them to hit the 7.7 billion social media users across the world. And the average person now spends 136 minutes per day on social media.
The key thing to think about it is who are your customers and what platforms are they looking at – you can check the blog post here for working through who your ideal clients are. >>>>>
There is one thing you can be sure of; your customers are definitely on social media. The average person now spends 136 minutes per day on social media.