What is a chatbot and why does your business need one?

What is a chatbot?

You have probably heard chatbots mentioned quite a lot lately. After all, at Facebook’s recent Developers conference the statistics around the usage of messaging apps (or chatbots) were mindblowing. For instance, it was revealed that  20 billion messages are sent each month between businesses and users, 40 billion businesses use messenger each month, and 100 billion messages are sent every day on WhatsApp, Instagram, and Messenger combined. Those are staggering numbers, but what does that actually mean for your business? What is a Chatbot? Why does your business need one? We reveal everything below.

What is a chatbot?

Before we can delve into the benefits associated with chatbots, we first need to establish what this is. A chatbot is essentially a computer program that has been designed to simulate conversation with human users, particularly over the web. In basic terms, this is an automated messaging platform, operating just like WhatsApp or Messenger. It is all about connecting with your customers in a unique way when it comes to business use.

What are the benefits of chatbots?

There are many reasons why chatbots are beneficial for businesses today. One of the main benefits of installing a chatbot is that you can use using messaging platforms like WhatsApp, Messenger to have one-to-one conversations at scale. This enables you to build loyal relationships while also improving your customer service levels.

After all, the goal of any messaging strategy is to have businesses meet customer faster, sooner, and better.  A chatbot facilitates this in many ways. For example, customers would get instant, 24/7 replies to their inquiries, which helps to boost your service. As you can see from Drift you can use software to connect with your customers 24/7

Drift

Chatbots can also be used as an effective conversational marketing platform too. People could shop your products in Messenger (a new channel of revenue for you), and your newsletters/announcements would get 90% open rates. Plus, your marketing campaigns would get 60% click rates and be a lot of fun for your subscribers.

Again with Messenger there are a couple of options to help make your chatbot strategy easier to implement. My Faves are Manychat and Mobile Monkey – both of which have free plans to get you started.  Mobile Monkey also offers some pretty cool ready made templates as well so you can try out some different stuff easily. 

You can also use chatbots to monitor consumer data and gain valuable insights. With the feedback your chatbots will collate through simple questions, you will be able to optimise your website and make improvements to your products and services. Chatbots can also monitor user data so that you can track consumer behaviours and purchasing patterns too.

The advantages don’t end there either. A chatbot gives you a much easier approach to the global marketplace. No matter whether you are a local brand that is ready for global business or you are an international brand with customers all over the globe, a chatbot can solve your customer care queries 24/7, 365 days of the year, and it can do so in multiple languages as well. This makes it a lot easier for companies that are looking to scale up their operations.

As you can see, there are a number of different benefits that are associated with using chatbots at your business. No matter what products or services you sell, this is a great way to reach more customers, boost your marketing efforts, and build loyal relationships too.

If you want to get started with chatbots and conversational marketing then check out this blog post on conversational marketing or book a chat to see how it can work for you.

 

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