Social media has completely changed that marketing landscape. Long gone are the days where businesses broadcast their message though advertisements and just hoped that they are being received in the way intended. Social media has opened up two way communication between businesses and their audience in a way never seen before. There is no denying that doing social media properly is time consuming and takes a lot of patience and knowledge. So professionals often ask themselves – why bother? In this article we take a look at why you need social media for your business.